Cataño:
from day-trip to destination.
A partnership to activate Cataño's local businesses: turn the cruise and ferry visitors who already come for Casa Bacardí into a managed, revenue-generating destination economy, powered by the same tourism technology running on cruise.plus today.
Discover Puerto Rico; Caribbean Journal; Bacardí; BREA / FCCA (2023–24). Photo: Casa Bacardí, Cataño — nakashi, CC BY-SA 2.0.
Press → or click Next to explore the proposal
Bacardí brings the visitors.
Cataño keeps too little of it.
Visitors arrive by ferry and tour bus for Casa Bacardí, then leave. Our mandate is cruise-boat optimization: extend dwell time, and capture more of each visitor's spend in Cataño's own businesses.
Today: a 90-minute stop
A tour, a tasting and back to the ship — roughly $12 per visitor retained locally (illustrative).
Managed: a half-day in Cataño
Passport offers, food, rum and waterfront trails, tickets and events — roughly $65 per visitor (illustrative).
San Juan set a record 1.4M cruise passengers in 2024 (+10%), and the Nov 2025–Apr 2026 season ran +43% year over year. At a $104 average onshore spend, that is a ~$146M annual cruise-spend pool around San Juan. Per-visitor figures and the 25% capture target are illustrative, not forecasts.
One phone-first passport
for the whole town.
The Cataño Passport is the system of record for every visit: check in at stops, redeem offers, earn rewards. It ties merchants, attractions and tickets into one managed visitor journey, and turns a 90-minute Bacardí stop into a half-day in Cataño.
Live map & directory
Every participating business, attraction and event on one phone-first map.
Ticketed experiences
Admissions, tours and events with checkout, QR redemption and payout built in.
Offers wallet & loyalty
Redeemable offers, stamps, repeat-visit rewards and win-back.
Walking trails
Mapped, offer-linked routes — rum, food, waterfront and art — with no added staff.
Cruise-window excursions
Pre-bookable experiences sized to the 3–4 hour cruise window.
Capture at the point of intent
QR at the ferry, Casa Bacardí and the cruise pier; follow-up by SMS and push where visitors opt in.
Built on the same technology stack as cruise.plus, CrewPerk and Retreats.plus — licensed and themed for Cataño, not a custom build.
Activate every local business,
on a system — not on luck.
Merchant recruitment runs as a managed demand-generation program, sequenced outward from the Casa Bacardí and ferry walking core.
Who we bring in
Food and beverage, rum, coffee and artisan retail, tours and water excursions, attractions and museums, transport and lodging.
Onboarding
Claim, configure and go live the same day. The first 20 merchants are onboarded white-glove, then the program scales to self-serve.
Membership ladder
Free → Featured → Sponsored, priced for Puerto Rico small businesses (price points finalized before launch).
Why they join
Managed cruise and visitor demand that no single merchant can generate alone.
Featured listings and imagery, Passport offers, video tours, social promotion, influencer activations (including Ivan), event promotion to visitors on the island, and loyalty and rewards.
Three revenue lines,
one program P&L.
Tickets scale with visitors; memberships and advertising scale with merchants. Each reports as its own line.
| Revenue line | How it earns | Illustrative mix |
|---|---|---|
| Merchant memberships | Monthly Free / Featured / Sponsored tiers, plus a featured-listing add-on for top-of-category and map-pin priority | 45% |
| Ticket commissions | About 10–20% per ticket on admissions, tours and events; checkout, redemption and payout on the platform | 35% |
| Advertising & sponsorship | Sponsored promotions sold by campaign or impressions across the network, including outside ad demand on Cataño inventory | 20% |
The revenue mix is illustrative; the final mix is set at scale and price points are finalized before launch.
Anchor on demand
that already exists.
Bacardí and the cruise lines already create the traffic. The program's job is to capture and extend it, with the municipality and Puerto Rico's incentive framework designed in from the start.
Casa Bacardí
The anchor and front door to the town: each tour hands off into the Cataño Passport and a managed itinerary.
Cruise lines & shore excursions
Excursions placed on shore-excursion manifests, with partners on the ferry and transport legs.
Attractions & culture
Museums, attractions and cultural organizations onboarded as ticketed inventory, with a booking system many lack today.
Municipality of Cataño
Economic development — foot traffic, merchant revenue and jobs — with co-marketing, pier and ferry signage and event support.
Act 60
Off-island advertising and software services can qualify for Act 60's 4% export-services rate under a tax decree, structured with Puerto Rico counsel.
Municipal meeting
A live platform demo and a first merchant cohort already signed, asking for a memo of support plus signage and permitting cooperation.
Incentive eligibility is confirmed with Puerto Rico counsel and the Department of Economic Development and Commerce.
Reasons to come,
and reasons to stay.
We program Cataño as a managed destination, not a single attraction. The KPI is simple: dwell time and local spend.
Culture & music nights
A curated, recurring calendar of live music and cultural showcases, bookable on the Passport.
Food nights & trails
Rum, coffee, food and waterfront routes that move visitors from business to business.
Fight nights
Puerto Rico is a boxing nation: recurring fight nights as a marquee ticketed and sponsored draw.
Island-scale activations
The Roatán playbook: a four-day, island-wide program engaging 2,000+ people, built in three weeks.
Influencer launch
Ivan and local creators seed the story — “Ivan's Cataño” funnels an audience straight into the Passport.
From visitor to owner
For visitors who want to stay, the same flow hands off to our real estate path: Get to Know San Juan and our developer partnerships.
We move visitors from the ship
to the destination you choose.
Every cruise visitor arrives with a few hours and a phone. Our platforms meet them before they dock, guide them on shore and hand them to the destination our client chooses — then bring them back.
Destination · Cataño, Puerto RicoLocal business activation
The Cataño Passport turns Casa Bacardí day-trips into Cataño days: offers, tickets and events across the town's local businesses.
See the Cataño edition →
Destination · visitor to ownerReal estate
Get to Know San Juan turns port-day visitors into future owners, handing them to our developer partnerships and the Oceano Breeze proposal.
See the real estate proposal →Live platforms,
one technology stack.
This is not a pitch for software we might build. These platforms run today, and every destination we activate is featured on them.
Cruise visitorsCruise.Plus
Every port, every deal, one pass: port-day offers that visitors unlock the moment they dock, and featured destinations such as Get to Know San Juan.
Visit cruise.plus →
Cruise crewsCrewPerk
Perks in every port for the crews who run the ships — the people passengers ask where to go. Crew referrals send visitors to our partners.
Visit crewperk.com →
Retreats & groupsRetreats.plus
The home of the retreat industry: list a property, host a retreat or plan an offsite across owned, managed and partner destinations.
Visit retreats.plus →
Roatán, HondurasRoatán Excursions
Hand-picked adventures run by local operators, booked direct with a small deposit — the same flow, live in a second country.
Visit Roatán Excursions →Your project, featured
on our 1-for-many platform.
Included for the duration of the project: premium digital real estate on our 1-for-many site, as part of our proven strategy and proprietary technology stack. The live example: Get to Know San Juan on cruise.plus, where port-day visitors become future owners.
Included for the project's duration
A premium featured placement — your own section on the platform — for as long as we work together.
One platform, many sites
The same proprietary stack serves every port, visitor and development, so your project appears where interested travelers and buyers already are.
Live example: San Juan
On cruise.plus, Get to Know San Juan pairs port-day offers with a lead form, a Puerto Rico Living & Investment Guide and a featured oceanfront community.
A branded feature section, a reCAPTCHA-protected lead form that routes into your pipeline, a downloadable guide or white paper, featured-community highlights and predictive audience targeting — all measured in one management system.
Proven in Roatán,
island-wide.
Jeff Cline, Krystalore Crews and their team brought big ideas to life through strategic partnerships, investor relations, sales strategy and on-site project execution — the same team, and the same playbook, we bring to every destination.
Island-wide activation
A four-day program — a pro soccer retreat, a first-ever 5K, a beach cleanup, a kids' day and a 2,000+ match — bringing together nonprofits, businesses and sponsors.
Investor experiences
Biweekly investor retreats and tours, predictive data to find high-intent investors, and public-private partnerships.
Live tourism platform
Roatán Excursions runs on our technology stack today, with Canopy · Smart Island extending connectivity and tourism to the East End.
Full-spectrum,
end to end.
One team for the entire arc — strategy, partners, platforms, programming and the visitors who come back.
Destination strategy
Positioning, audiences and the calendar that brings them.
Visitor technology
Passports, offers, tickets and loyalty on our live platforms.
Local business activation
Merchant recruitment, onboarding and marketing as a managed program.
Multi-event programs
Sports, festivals, community days and signature events, woven into one program.
Stakeholder alignment
Government, tourism partners, sponsors and community groups on one plan.
Destination marketing
Press, social, influencers and predictive targeting to reach the right travelers.
Phases, gates
and milestones.
Timing is set to the destination and the season. Each phase has a gate: we move forward when its milestones are met.
| Phase | What happens | Milestone |
|---|---|---|
| 1 · Strategy | Goals, audiences, stakeholders, calendar | Program brief approved |
| 2 · Platform | Destination live on our stack; offers, tickets, map | Live on every phone |
| 3 · Partners | Merchants, attractions, government, sponsors | First cohort signed |
| 4 · Activation | Launch event and recurring programming | Delivered on plan |
| 5 · Results | Visitors, dwell time, local spend, coverage | Results reported to stakeholders |
A track record
measured in thousands.
An island-wide program in Roatán and a luxury launch in Old San Juan.
Island-Wide 4-Day Activation
Designed a nonprofit strategy and an island-wide program — pro soccer retreat, a first-ever 5K, beach cleanup, kids' day and a 2,000+ match — on a three-week turnaround.
Red-Carpet Brand Launch
Planned and coordinated a red-carpet launch event for a diamond house in Old San Juan, complete with an acquired fashion line on the runway.
Rapid Virtual Pivot
When COVID hit, rewrote in-person curriculum and project design into a fully virtual program — delivered within weeks of notice.
A team that has done this —
at scale, on every kind of stage.
Activate 4 Impact brings together decades of leadership across defense, government, enterprise and global hospitality, led by Executive Director Krystalore Crews.
Krystalore brings direct, hands-on experience leading luxury real estate development in the Caribbean. In Roatán, Honduras, she assisted in investor relations, sales strategy, on-site operations and project management for a luxury real estate development, coordinating stakeholders and aligning strategic objectives with day-to-day execution.
A 22-year U.S. Air Force veteran, Krystalore brings extensive experience in executive leadership, project management, communications, and organizational transformation. Her work spans leadership consulting, executive coaching, nonprofit leadership, global retreats, and large-scale events, uniting strategic planning with engaging experiences that move people to action. At the Pentagon, she created and led a train-the-trainer program for more than 250 change agents, equipping leaders to drive meaningful change. Across every role, she brings the energy, presence, and operational expertise to turn big ideas into lasting impact.
Having called Puerto Rico home for the past three years, she combines firsthand Caribbean development expertise with a personal connection to the island's lifestyle, culture and communities. This combination positions her to help Cataño turn visitors into lasting impact — for local businesses, community partners and the people who come back.
Activate the moment.
Amplify the market.
Jeff Cline leads growth and technology: business development, partnerships and the developer-owned engine that turns attention into results.
- ✦Serial entrepreneur: has launched dozens of companies, with multiple exits
- ✦25+ years of business development and scale growth
- ✦Built 1-800-MEDIGAP's consumer program to 35,000+ inbound calls with known unit economics
- ✦Architect of the Predictive Data demand engine: intent data, CRM, routing and attribution
Leads business development, partnerships and the developer-owned technology: CRM, routing, call tracking, automated follow-up, attribution and the dashboard. On the tourism side, the same stack tags cruise passengers, air arrivals, crew and locals across Puerto Rico.
Phone: 972-800-6670
About Jeff →Proven on the ground,
not just on paper.
The same team behind Roatán Caribbean Living, a Pentagon transformation program and live platforms in Puerto Rico.
Roatán Caribbean Living
Jeff Cline, Krystalore Crews, and their team brought big ideas to life through strategic partnerships, investor relations, sales strategy, and on-site project execution. From leveraging predictive technology to identify high-intent investors and hosting biweekly investor experiences to activating public-private partnerships, the team connected vision with measurable action.
Their work included orchestrating a four-day, island-wide event engaging over 2,000 people, bringing together nonprofits, businesses, and sponsors in just three weeks.
One team. Bold vision. Real-world impact.
Organizational transformation
A 22-year Air Force veteran, Krystalore created and led a Pentagon train-the-trainer program for more than 250 change agents, equipping leaders to drive meaningful change.
Global retreats & large-scale events
Leadership consulting, executive coaching, nonprofit leadership, global retreats and large-scale events that unite strategic planning with experiences that move people to action.
50-acre multifamily community
Our team developed 50 acres into a multifamily community.
One-for-many, already running
Retreats.plus, Cruise.plus, CrewPerk and our retreats — platforms built and running in Puerto Rico on one proprietary technology stack.
Dozens of companies launched
The team has launched dozens of companies with multiple exits, and built a consumer program to 35,000+ inbound calls.
Already running in Puerto Rico,
built for every port.
This is work we've already done with the one-for-many strategy: one proprietary technology stack powering consumer, crew and retreat platforms in Puerto Rico — and extending to Roatán, Cozumel and the dozens of cruise ports we'll add over time.
Cruise.Plus
Every cruise port, one pass: port-day offers for visitors, and Get to Know San Juan turning visitors into future owners.
CrewPerk
The crew app: perks and referrals for the cruise crews who know every port best.
Retreats.plus
The home of the retreat industry: list a property, host a retreat or plan an offsite across owned, managed and partner destinations.
Our retreats
Hosted retreats and investor discovery tours — the on-island experiences where interest becomes ownership.
A public-private partnership program to bring connectivity and technology across the island and tourism to Roatán's East End (José Santos Guardiola), built on the same proprietary stack — with a $6.125 million soft-commit MOU out with a lead investor. (A soft commitment under an MOU, not a closed investment; nothing here is an offer of securities.)
One Success Package,
aligned incentives.
The same package and pricing as our real estate partnerships — the complete activation, marketing and technology team — with fees that step down as sales come in.
| Success Package · Full-Service | Terms |
|---|---|
| Includes | Destination strategy, the Cataño Passport and platform, local business activation, events and marketing; a dedicated concierge; third-party partners as needed, all within one management system |
| Launch & setup | $7,500 one-time — discovery, brand system, website, CRM and technology build |
| Monthly retainer | $32,500 per month — strategy, marketing, sales operations, technology and reporting |
| Media & events | $7,500 per month at the first tier; $15,000 per month at the second — as needed and pre-approved. Additional spend goes toward activation dollars. |
| Success fee | 10% of total sales, paid quarterly, less the monthly retainers paid |
| Third-party partners | If third-party agents, brokers or partners must be paid, their fees come out of the 10% success fee as well |
Total sales are defined in the MOU (for example memberships, ticket sales and sponsorships generated through the program). A quarter with $3,000,000 in total sales: 10% = $300,000, less three monthly retainers (3 × $32,500 = $97,500) = $202,500, less any third-party fees on those sales. Illustrative, not a forecast. Structured with Puerto Rico counsel.
From first meeting
to cruise season.
The first three steps are our investment in Cataño, at no charge. A commitment retainer then reserves the team, and the program launches on the date we agree together.
Proposal
This plan, walked through together.
Bandwidth & Expectations
Goals, roles, territory and communication.
MOU / LOI
Scope, Cataño territory, launch date and budget framework.
Commitment Retainer
Minimum 10% of the monthly retainer reserves the team.
Stand up Cataño
The Passport live on the platform; the first 20 merchants onboarded white-glove.
Municipal meeting
Live demo and a signed cohort before the City Planner and municipal leadership.
Launch event
A community, municipal and press kickoff at Artisanal Pizza, with Ivan and local creators.
Cruise season
Scale merchants, tickets and events; report dwell time and local spend.
Straight answers
before you call.
A phone-first web app for visitors to Cataño: a live map and directory, ticketed experiences, an offers wallet and loyalty rewards. It ties local businesses, attractions and events into one managed visitor journey.
They claim and configure their listing and go live the same day. The first 20 merchants are onboarded white-glove by the local team, on a Free, Featured or Sponsored membership.
The same Success Package as our real estate partnerships: $7,500 one-time launch and setup, a $32,500 monthly retainer, media and events at $7,500 or $15,000 per month (as needed and pre-approved), and a 10% success fee on total sales, paid quarterly, less the monthly retainers paid. Third-party fees come out of the 10%.
Yes. The program is positioned as economic development for Cataño, with co-marketing, pier and ferry signage, event support and a memo of support from municipal leadership.
Yes. Cruise.Plus, CrewPerk, Retreats.plus and Roatán Excursions run today on one proprietary technology stack, with Get to Know San Juan featured on cruise.plus.
What if the next chapter
turns out even better than the last?
Tell us what you're planning for cataño. We'll show you how to make it real — on time, on budget, and on a scale that turns heads. Response within one business day.
CatañoInteractive proposal